DURGESH NANDINI ETV BANGLA SERIAL PLUS
DURGESH NANDINI ETV BANGLA SERIAL TV

For e.g: вЂ“ Last week STAR Plus took 12% share of total viewing in cable homes in HSM OR вЂ“ Last week STAR Plus took 30% share of GEC entertainment channel share in cable homes.Basic understanding of conceptsД®xploring the RatingsBasic understanding of concepts.

Share of viewing can also be compared within genre or competitive set вЂ“ same data but comparison within a new base.

Share amongst competing channels (Genre Share)

DURGESH NANDINI ETV BANGLA SERIAL TV

5.0 50 5.0 400Basic understanding of conceptsД§5 % 1+ What does it all 60 % 3+ mean ? 50 % 5+ 38 % 6+Basic understanding of conceptsД¦0 % 3+ 60% of target audience will be able to see the commercial at least 3 times вЂ3вЂ™ is the Effective Frequency- Frequency at which the advertising will be effectiveBasic understanding of conceptsД¬hannel Share Channel Share = TVR of Channel/Daypart/ Programme X 100Any Channel TVR within the same DaypartД¬hannel / Programme share Channel Share : channel viewing as a percentage of total TV viewing at the specified time Program Share : program viewing as a percentage of total TV viewing at the specified program time 80% 60% 40% TV viewing Channel viewing Program viewingBasic understanding of concepts = ? % Reach 50 80% Reach and 5.0 Av Freq.= ? GRPs 400 400 GRPs and 80% Reach = ? Av Freq. Gross Rating Points (GRPs) Programme Rating Laadli 4.5 Bidaai 6.0 Yeh Rishta 5.0 AKK 3.0 Total 18.5 GRPвЂ™sBasic understanding of conceptsДЄverage Frequency The number of times, on an average, the audience reached sees the commercial during a given period.Basic understanding of conceptsДЄverage Frequency Formula : Average Frequency =Total GRPs Г· Reach In Practice : 120 GRPвЂ™s Г· 50% reach = 2.4 50% of target audience will see the commercial for 2.4 times on an averageBasic understanding of concepts Gross Rating Points (GRPs) Programme Rating The sum of all ratings achieved in a campaign.Basic understanding of conceptsД®xample : GRPs achieved for a particular Campaign 3 TVR 4.5 TVR AKK 6 TVR 5 TVR Laadli Yeh Bidaai Rishta TVRTotal time viewed : 10 min 0 min 4min 0 min 25minTime spent 10/30 0 4/30 0 25/30Program TVR = (10/30) + ( 4/30) + (25/30) X 100 5 = 26% Hence, viewership is a combination of REACH & TIME SPENT Similar to REACH Only differentiator is that TVRs are time weightedBasic understanding of concepts TV Rating 1 rating point = 1% of the Viewing. Reach (Coverage) Total TG= 6 TG which saw the commercial= 4 Reach % = 4/6 *100 67%Basic understanding of concepts

Reach (Coverage) The percentage of the target audience (TG) who saw the commercial at least once during a given campaign period TG is the set of viewer who have similar profile and media habits All Adults, 25+, SEC A Male, 25+, SEC AB Female, 25+, SEC ABBasic understanding of concepts Hence, the need for currencies to assess RISK Media strategy is required to take decisions on the client investment вЂ¦And every investment has some Risk involved ! Media Weights- How many audience to reach вЂ“ how many times?4. Target Markets- Which markets to go to?3. The function of media planning assumes greater importance when Multiple Options Available Budget is Limited &Д¬LIENT BRIEF MEDIA STRATEGY PRE EVALUATION BUYING BRIEF CHANNEL BUYING BRIEF Media Planning FINAL PLAN PRESENTATION Process PLAN SCHEDULE FINAL SCHEDULE PRESENTATION START OF CAMPAIGN CHANNEL POST-EVALS MID-EVALS & TRACKING IMPLEMENTATION BRIEFPlanning to striking the dealД¬lient Brief1. MediaвЂ™s Primary Role To ensure that the communicationreaches a predetermined number of people, with certain common characteristics, with an adequate degree of impact, at the right time and at the lowest cost The Agency Process Marketing Sales/ Trial/ Awareness Objective Marketing 4 Ps Strategy Who Role of Get consumers Target When/ Where/Advertising/Obj to react Consumer To How Many/ How often What/ How Advertising Creative Media Strategy Strategy Strategy Positioning

Durgesh nandini etv bangla serial